“Be strong, be fearless, be beautiful. And believe that anything is possible when you have the right people there to support you.” -Misty Copeland
Branding can be a mysterious concept with a lot of concern around pricing, return on investment and how the process works. I put together this page to answer a few of those questions for you. You can always reach out to me with any other questions you may have, I’m happy to answer.
Is this really gonna work?
So you’re here because you have an amazing idea and you want to see if I can create the visuals to match so that your audience can really understand what you’re providing and buy into it, right?
It can be a tough leap when you’ve been running your business a certain way and then decide you want to up your game and update your look. It’s been working for you, just enough. So you could go the same old way and still get business. But, you know you want something magical for the mamas you serve. A small business brand experience that invites referrals, ignites excitement and creates trust.
But…What if the designer doesn’t give you what you’re imagining? What if you don’t know what you want yet and the designer laughs in your face? What if it’s a fortune!?
I understand, I get those questions all the time! So here are some answers for you:
What is a brand?
Do I need a brand if I'm a small business?
Will the designer give me the design I actually want?
What if I don't know what I want yet and the designer laughs in my face?
Why do designers offer such a wide range of pricing?
You can get a brand from a young or beginner artist who will need extra support to get the design you want around $300-$1,000. You can get an experience designer package from $2,000-6,000. You can get a solo brand design agency from $9,000-15,000. And you can get a full brand agency for $20,000+
Freelancing sites like Upwork or Fiverr will get you a quick design for much lower cost but the trade off is that you will send in for a bunch of revisions and won’t get the strategy attached with it.
Why is brand design so expensive?
Anything worthwhile that is paying for the time of a person with higher education and quality experience is going to cost more than what you wish you could pay. The great news is that when we invest in ourselves and hire the right person for a job, we will get a return on investment right away.
Brands have a really high return on investment. Just think of your favorite stores. Do you have moments that remind you of them, do you recommend them? How do they make you feel? Why do you like them? That’s all part of their brand. And it keeps you going back to them. The same will happen in your business. Visual branding is the easiest part of branding to remember and trickles into customer service.
The Littlest Guide Shop is all about support and education. If you are wondering what illustration can bring to a project, what branding looks like for a small business/ solopreneur or just want some support brainstorming just click the photo above.